Privacy Policy
This Privacy Policy explains how this website collects, uses, stores, and shares information about visitors and users. By accessing or using this site, you acknowledge that you have read and understood this policy and agree to the data practices described herein.
This policy should be read alongside the Terms and Conditions, Cookie Policy, and Affiliate Disclosure, all of which are available on this site.
// Contents
// Who We Are
This website is an independent affiliate review and information platform focused on online casino games. It is not a casino, does not accept deposits or wagers, and does not provide regulated gambling services. For the purposes of this Privacy Policy, ‘we’, ‘us’, and ‘our’ refer to the operator of this website.
We take the privacy of our visitors seriously. The data practices described in this policy are designed to be transparent, proportionate, and compliant with applicable data protection law, including the General Data Protection Regulation (GDPR) where applicable to our users.
If you have questions about how we handle your personal data, or wish to exercise any of the rights described in this policy, please use the Contact Us page to reach us.
// What Information We Collect
2.1 Information You Provide Directly
This site does not require user registration and does not operate user accounts. We do not knowingly collect sensitive personal information such as financial data, government identification, or health information directly through this site.
Where this site includes a contact form or similar submission mechanism, the information you provide – such as your name and email address – is collected solely for the purpose of responding to your enquiry. This information is not shared with third parties for marketing purposes.
2.2 Information Collected Automatically
When you visit this site, certain technical information is collected automatically by the server and through analytics tools. This may include:
- Your IP address (which may be used to determine approximate geographic location)
- The type of browser and operating system you are using
- The referring URL – the site or search result that brought you to this site
- The pages you visit on this site and the time you spend on them
- Your approximate geographic location at the country or region level
- Technical performance metrics relating to page load times and errors
This technical data is collected in aggregate and is used to understand how visitors use the site, which content performs well, and where technical issues need to be addressed. It does not identify individual users in isolation.
2.3 Affiliate Tracking Data
This site uses affiliate tracking technology to identify when a user navigates from this site to a partner casino platform via a referral link. This tracking typically uses cookies or URL parameters and captures the fact of the click and the subsequent user action on the destination platform (such as registration or deposit).
The data collected through affiliate tracking is shared with partner platforms for the purpose of calculating and verifying commission payments. Affiliate tracking data is governed by both this Privacy Policy and the privacy policies of the platforms to which it relates.
2.4 Cookie Data
This site uses cookies to support functionality, analytics, and affiliate tracking. The types of cookies used, their purposes, and your options for managing them are described in full in the Cookie Policy available on this site.
// Legal Basis for Processing Personal Data
Where the GDPR or similar data protection legislation applies, we rely on the following legal bases for processing personal data:
- Legitimate interests: We process technical and analytics data on the basis of our legitimate interest in understanding how the site is used and improving its content and performance. We have assessed that this interest does not override the privacy rights of visitors.
- Consent: Where cookies are used for purposes beyond essential functionality – such as analytics or advertising – we rely on consent obtained through the cookie consent mechanism displayed to users upon first visit.
- Contract performance: Where a user contacts us directly, we process the personal data provided in order to respond – which constitutes a pre-contractual step taken at the user’s request.
- Legal obligation: Where we are required to retain or disclose data in order to comply with applicable law, we do so on that basis.
// How We Use Information
Information collected through this site is used for the following purposes:
- To deliver and maintain the technical functionality of the site
- To analyse site traffic and user behaviour in aggregate in order to improve content and user experience
- To track affiliate referrals for the purpose of verifying commission payments from partner platforms
- To respond to enquiries submitted through the contact form or other direct communication channels
- To comply with legal and regulatory obligations where applicable
- To detect and prevent fraud, abuse, or misuse of the site
We do not use personal data collected through this site for direct marketing purposes without explicit consent. We do not sell personal data to third parties. We do not use personal data to build profiles for advertising targeting beyond the scope of standard affiliate tracking.
// Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following retention principles apply:
- Contact form submissions are retained for a reasonable period sufficient to resolve the relevant enquiry and are then deleted or anonymised
- Analytics data is retained in accordance with the retention settings of the analytics provider – typically between 14 and 26 months before automatic deletion or anonymisation
- Affiliate tracking data is retained for as long as necessary to fulfil commission payment obligations and to comply with audit requirements of partner platforms
- Log files and technical data are retained for a short period for security and diagnostic purposes and are then overwritten or deleted
We do not retain personal data beyond what is necessary for the stated purposes. If you would like us to delete data we hold about you, please contact us through the Contact Us page.
// Your Rights
Depending on your location and the data protection laws that apply to you, you may have some or all of the following rights in relation to personal data we hold about you:
- Right of access: The right to request a copy of the personal data we hold about you.
- Right to rectification: The right to request correction of inaccurate or incomplete personal data.
- Right to erasure: The right to request deletion of personal data we hold, subject to legal obligations that may require retention.
- Right to restriction: The right to request that we limit the processing of your personal data in certain circumstances.
- Right to data portability: The right to receive a copy of your data in a structured, machine-readable format.
- Right to object: The right to object to processing based on legitimate interests, including for direct marketing.
- Right to withdraw consent: Where processing is based on consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us through the Contact Us page. We will respond within the timeframe required by applicable law – typically within 30 days. We may ask you to verify your identity before fulfilling a request.
Where you believe that your data protection rights have been violated, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.
We aim to process all data subject requests within 30 days. In complex cases, this period may be extended by a further two months, in which case we will notify you of the extension and the reasons for it within the initial 30-day period. There is no charge for exercising your rights, except where requests are manifestly unfounded or excessive, in which case a reasonable fee may be charged or the request may be refused.
Where you submit a request relating to data that we do not hold, we will inform you of this clearly. Where we are unable to fulfil a request in full – for example, because doing so would conflict with a legal obligation – we will explain the reason and identify what action, if any, is possible.
7a. Complaints Procedure
If you are unsatisfied with our handling of a data subject request or a privacy concern, you have the right to escalate your complaint to the supervisory authority responsible for data protection in your jurisdiction. In EU member states, contact details for each national supervisory authority are available at edpb.europa.eu. In the United Kingdom, complaints may be submitted to the Information Commissioner’s Office at ico.org.uk. In the United States, privacy rights and applicable authorities vary by state; users in California may have specific rights under the California Consumer Privacy Act (CCPA).
// Children's Privacy
This site and its content relate to gambling, which is restricted to adults. This site is not directed at children and we do not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from a minor, we will delete that data promptly.
If you believe that a minor has submitted personal information to this site, please contact us through the Contact Us page so that appropriate action can be taken.
// International Data Transfers
This site operates with an international audience. Data collected through this site may be processed on servers located in various countries, including countries outside the European Economic Area (EEA) that may have different data protection standards than your home country.
Where personal data is transferred outside the EEA, we rely on appropriate transfer mechanisms including Standard Contractual Clauses, adequacy decisions, or the consent of the data subject, as applicable. Third-party service providers – including analytics and affiliate platforms – are required to maintain adequate data protection standards as a condition of our use of their services.
// Security
We implement reasonable technical and organisational measures to protect personal data against unauthorised access, loss, alteration, or disclosure. These measures include standard web security practices such as HTTPS encryption for data transmitted between your browser and this site.
No method of data transmission over the internet is completely secure. While we take data security seriously and apply industry-standard protections, we cannot guarantee the absolute security of information transmitted to or from this site. If you believe your data has been compromised in connection with your use of this site, please contact us immediately.
Third-party platforms and analytics providers to which data is passed are responsible for their own security measures. We select partners who maintain appropriate security standards but cannot guarantee the security practices of external parties.
10a. Automated Processing and Profiling
This site does not use automated decision-making that produces legal or similarly significant effects for users. Personal data is not used to build individual profiles for targeted advertising. Analytics data is processed in aggregate to understand site performance – not to make determinations about individual visitors.
Affiliate tracking records referral events and conversion actions in an automated manner. This is not profiling: it captures the occurrence of a qualifying click and the resulting action on a partner platform, solely for commission verification. Users who object to this tracking can disable third-party cookies in their browser without losing access to this site’s content.
10b. Data Minimisation and Purpose Limitation
We apply data minimisation in practice: we collect only what is necessary for the purposes described in this policy and do not retain data beyond those purposes. Where data is no longer needed and no legal obligation requires retention, it is deleted or anonymised.
Personal data collected for one purpose is not repurposed for a different purpose without identifying a fresh lawful basis. If we intend to use data in a way that goes beyond the scope of this policy, we will notify users and obtain consent where required before proceeding.
We review data holdings periodically to identify data that has exceeded its retention period or no longer serves an active purpose. Such data is scheduled for deletion as part of routine data management.
// Third-Party Links and External Privacy Practices
This site contains links to third-party websites including licensed casino platforms, game developer pages, and responsible gambling support resources. These external sites operate independently and have their own privacy policies.
We are not responsible for the privacy practices of any external site, regardless of whether it is featured in our recommendations. We encourage users to review the privacy policy of any external site before providing personal information to that site.
// Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or the services we use. The date at the top of this page reflects when the policy was last revised.
Where changes to this policy are material – such as a change in the types of data we collect or the purposes for which we use it – we will take reasonable steps to bring this to the attention of site visitors. Continued use of the site following the publication of an updated policy constitutes acceptance of the revised terms.
// Contact and Complaints
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a concern about how we handle personal data, please contact us through the Contact Us page.
We aim to respond to all substantive privacy enquiries within 30 days. Where we are unable to resolve a concern to your satisfaction, you have the right to raise a complaint with the data protection supervisory authority in your jurisdiction. In the European Union, each member state has its own supervisory authority. In the United Kingdom, the relevant authority is the Information Commissioner’s Office (ICO) at ico.org.uk.