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Affiliate Disclosure

This website operates as an affiliate marketing publisher. This page explains what that means, how affiliate relationships affect the content you read here, and what impact – if any – this has on you as a reader.

We are committed to being transparent about how this site is funded.

// Contents

1 What Is Affiliate Marketing? 2 How This Site Earns Revenue 3 Which Links Are Affiliate Links? 4 Effect on Editorial Content 5 Effect on Users 6 Regulatory and Legal Context 7 How We Select Affiliate Partners 8 Ongoing Review of Affiliate Relationships 9 Transparency Commitments 10 Contact

// What Is Affiliate Marketing?

Affiliate marketing is a performance-based commercial arrangement in which a publisher – in this case, this website – directs traffic to a merchant’s platform through tracked links. When a user follows one of those links and completes a qualifying action on the destination platform, the publisher receives a commission from the merchant.

In the online casino context, the qualifying action is typically account registration combined with a qualifying deposit. The commission paid to this site comes entirely from the casino operator’s marketing budget. It is not added to the cost of any product, subtracted from any bonus, or otherwise passed on to the user in any form.

Affiliate marketing is a legitimate and widely used model for funding editorial and review websites. It allows this site to produce detailed, independent content about online casino games without charging readers. The arrangement is analogous to a comparison site receiving referral fees from the financial products it lists, or a review publication earning advertising revenue from the brands it covers.

// How This Site Earns Revenue

This site earns revenue primarily through affiliate commissions paid by licensed casino platforms when users navigate to those platforms via referral links on this site and subsequently create an account and make a qualifying deposit.

Commission structures vary by partner platform and may take one or more of the following forms:

  • Revenue share: A percentage of the net revenue generated by referred players over time.
  • Cost per acquisition (CPA): A fixed one-time payment per qualifying user referral.
  • Hybrid arrangements: A combination of CPA and ongoing revenue share.

This site may also earn revenue through display advertising, sponsored content placements, or direct commercial agreements with third parties. Where such arrangements exist and relate to specific content, they are disclosed within or adjacent to that content.

This site does not earn revenue from users directly – there are no subscription fees, paywalls, or user charges of any kind. All revenue is derived from commercial relationships with the platforms and services discussed or featured on this site.

It is important to understand that the absence of a direct cost to the reader does not mean that editorial content is produced without any commercial context. The commercial model shapes the scope of what is reviewed, the selection of platforms included in recommendations, and the economic incentives that sustain the site’s operation. This disclosure exists to make that context fully visible so that readers can form their own view of how much weight to give the content they read here.

// Effect on Editorial Content

4.1 What Affiliate Relationships Do NOT Affect

The existence of a commercial relationship with a casino platform does not guarantee or produce a positive review, a higher position in rankings, a recommendation on this site, or favourable treatment in editorial comparisons.

Platforms are evaluated against a consistent set of editorial criteria that includes:

  • Validity and currency of gaming licence from a recognised regulatory authority
  • Clarity and fairness of bonus terms and wagering requirements
  • Availability and accessibility of responsible gambling tools
  • Quality and responsiveness of customer support
  • Mobile performance and cross-device compatibility
  • Payment processing reliability and withdrawal speed
  • Reputation among players based on independent review sources

A platform that earns a higher commission and a platform that earns a lower commission are evaluated against the same criteria. The outcome of that evaluation – not the commission rate – determines what this site publishes about that platform.

4.2 What Affiliate Relationships DO Affect

Affiliate relationships may affect which platforms are included in this site’s recommendations and reviews in the first place. This site maintains commercial relationships with a selection of platforms, and those platforms are more likely to be featured than platforms with which no commercial relationship exists.

This is a standard characteristic of affiliate publishing and is disclosed here as part of our commitment to transparency. It means that:

  • Not all casino platforms that carry the games discussed on this site are reviewed or recommended here
  • Platforms that are not commercial partners may not appear in our content even if they would otherwise meet our editorial criteria
  • Platforms are not ranked solely on editorial merit – commercial relationships may influence placement where editorial quality is broadly equivalent

We believe this is a reasonable and honest position for an affiliate publisher to take. We do not claim to provide an exhaustive or fully impartial view of the casino market – we provide a curated selection of platforms that we believe meet a reasonable standard, filtered through the commercial framework that funds this site’s operation.

4.3 Platforms That Are Not Recommended

The absence of a platform from this site’s recommendations does not constitute a negative assessment of that platform. A platform may be absent because no commercial relationship has been established, because it does not carry the specific games reviewed on this site, or because it has not been evaluated.

Conversely, no platform is recommended on this site purely for commercial reasons. Every platform featured has been assessed against the editorial criteria listed above. Platforms that fail those criteria are not published, regardless of commercial terms offered.

// Effect on Users

5.1 Your Costs

Affiliate commissions paid to this site are funded by the casino operator. They do not represent an additional charge to you, reduce the bonus you receive, or affect any offer available on the destination platform in any way.

The terms of any welcome offer, promotion, or ongoing bonus available to you at a casino platform are set by that platform. Following a referral link from this site does not modify, inflate, or reduce those terms. The same offer is available whether you arrive via this site or via any other channel.

5.2 Your Experience on Recommended Platforms

This site has no operational relationship with the casino platforms it recommends. It cannot intervene in disputes between users and platforms, guarantee withdrawal processing times, or influence the outcome of customer service interactions.

Where a user experiences a problem with a platform recommended on this site, the appropriate first step is to use that platform’s own customer support. If the issue is unresolved, the user may escalate to the relevant regulatory authority that issued the platform’s licence.

If users wish to report concerns about any platform featured on this site – including changes to bonus terms, deterioration in service quality, or responsible gambling tool availability – they are encouraged to use the Contact Us page. Substantive reports are taken into account in ongoing editorial reviews.

5.3 Regulated Platforms Only

This site maintains affiliate relationships exclusively with casino platforms that hold valid licences from recognised gambling regulatory authorities. We do not establish commercial relationships with unlicensed or unregulated operators. Licensing status is a prerequisite for any platform to appear in this site’s content.

Regulatory licensing is not a guarantee of a perfect user experience, but it does mean that the platform is subject to mandatory player protection requirements, complaint resolution procedures, and regular auditing of game fairness. These are baseline protections that unlicensed platforms cannot provide.

// Regulatory and Legal Context

Affiliate marketing for online casino platforms is subject to varying regulatory requirements depending on jurisdiction. In many markets, gambling advertising and affiliate marketing are subject to specific rules governing disclosure, targeting, and responsible gambling messaging.

This site operates with an international audience and seeks to comply with the disclosure standards applicable to gambling affiliate marketing in the markets where such standards are established. This Affiliate Disclosure page is maintained as a permanent, accessible record of the commercial relationships that fund this site.

In the United States, the Federal Trade Commission (FTC) requires clear disclosure of material connections between publishers and the brands they endorse. This disclosure constitutes compliance with FTC requirements for US-based readers. In the United Kingdom, the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) require that affiliate relationships be clearly identified. This disclosure is maintained in compliance with those requirements.

In the European Union, the Digital Services Act (DSA) and applicable national advertising regulations require transparency regarding commercial content and paid placements. This disclosure page, together with contextual labelling of commercial content across the site, is maintained in compliance with those requirements.

// How We Select Affiliate Partners

Not every casino platform that approaches this site for a commercial relationship is accepted. The following criteria must be met before any affiliate relationship is established:

  • The platform must hold a current, valid gaming licence issued by a recognised regulatory authority
  • The platform must carry the game or games that are the subject of this site’s editorial focus
  • The platform must maintain accessible responsible gambling tools including deposit limits, self-exclusion, and cooling-off periods
  • The platform’s bonus terms must be transparent and reasonably fair – excessive wagering requirements or deliberately misleading conditions are disqualifying
  • The platform must have a satisfactory reputation among independent player communities and review sources
  • The platform must have a functional customer support channel that responds within a reasonable timeframe

Meeting these criteria does not guarantee inclusion – this site maintains a curated selection of partners rather than an exhaustive directory. Criteria are reviewed periodically and platforms may be removed if their standards deteriorate after inclusion.

Where a previously recommended platform no longer meets our criteria – due to a licensing change, deterioration in responsible gambling provision, or other material concern – the commercial relationship is terminated and the platform is removed from this site’s recommendations. Revenue considerations do not override this process.

7a. Sponsored and Commissioned Content

In addition to standard affiliate referral arrangements, this site may from time to time publish content that has been commissioned or sponsored by a third party. Where this occurs, the following standards apply:

  • Commissioned or sponsored content is clearly labelled as such at the top of the relevant page or article
  • The editorial team retains control over the content produced – sponsors may not dictate conclusions, ratings, or recommendations
  • Commissioned content is held to the same factual accuracy and editorial standards as organic editorial content
  • Sponsored placements do not influence the editorial assessment of the sponsoring party in non-sponsored content

At the time this disclosure was last updated, no sponsored content arrangements are in effect on this site. This section will be updated if sponsored content is published in the future.

7b. Price Comparison and Ranking Methodology

Where this site publishes ranked lists or comparison tables of casino platforms, the methodology applied is as follows:

  • Platforms are assessed against the editorial criteria described in Section 7 of this disclosure
  • Platforms that do not meet the minimum criteria are excluded from ranked lists regardless of commercial relationship
  • Among platforms that meet the minimum criteria, ranking position reflects a combination of editorial assessment scores and commercial factors
  • Commercial factors – including commission structure and exclusivity arrangements – may influence ranking position where editorial scores are broadly equivalent
  • Ranking methodology is not applied mechanically – editorial judgment is applied to the final ordering

We acknowledge that this methodology is not purely merit-based. Ranked lists on this site represent the best commercially available options as assessed by our editorial team – not an exhaustive ranking of all options in the market. This is a standard characteristic of affiliate publishing and is disclosed here in the interest of full transparency.

// Ongoing Review of Affiliate Relationships

Affiliate relationships are not static. Platform terms change, licensing status evolves, and player experience can shift over time. This site maintains an ongoing review process for all featured platforms, which includes:

  • Periodic review of each platform’s licensing status and compliance record
  • Monitoring of responsible gambling tool availability and accessibility
  • Review of bonus terms for material changes to wagering requirements or withdrawal conditions
  • Assessment of player feedback from independent review platforms and community forums
  • Response to direct user reports submitted through the Contact Us page

Where a review identifies concerns about a platform’s ongoing suitability, editorial content relating to that platform is updated or removed, and the commercial relationship may be suspended or terminated. The priority in these decisions is the reader’s interest, not the revenue impact.

// Transparency Commitments

This site makes the following commitments to readers in relation to its affiliate relationships:

  • This Affiliate Disclosure page is maintained as a permanent, accessible document and is linked from the site footer and from all relevant content pages
  • Affiliate links are not disguised as organic or editorial links – where labelling is practical, it is applied
  • Commission rates do not determine editorial ratings, review scores, or recommendation priority beyond the curation effect described in Section 4.2
  • Platforms recommended on this site have been assessed against the criteria described in this disclosure and in the Terms and Conditions
  • This disclosure is updated whenever material changes to the site’s commercial model occur
  • Users may request information about specific commercial relationships

// Contact

If you have questions about the affiliate relationships maintained by this site, wish to understand how a specific recommendation was formed, or have information about a featured platform that you believe should affect its inclusion, please contact us through the Contact Us page.

We take all substantive reader enquiries seriously. Where a concern relates to a platform’s responsible gambling practices or player treatment, we treat it as a priority and investigate within a reasonable timeframe.

This site also welcomes feedback on the disclosure itself. If you believe this Affiliate Disclosure is incomplete, misleading, or does not meet the standards required in your jurisdiction, please contact us. We are committed to continuous improvement of our transparency practices and will update this page in response to substantive feedback received from readers or regulatory guidance.