Job Description

Join to apply for the Director of Lifecycle Marketing role at Everyday Dose . Coffee is wakeup technology that hasnt evolved in 1,500 years and were changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, leading to jitters, bloating, and stomach issues. Most people shrug and say, Welp, thats coffee. We didnt. Weve created a smarter blend of coffee, functional mushrooms, collagen protein, and nootropics to fuel focus, energy, immunity, and gut health. No crash. No B.S. Weve served over 300,000 customers in the past 3 years and there are 150,000,000 coffee drinkers left. Were less than 1% done. Come help us reach the rest. Youll own and scale our customer retention ecosystem, leading strategy and execution across all touch points including email, SMS, and emerging CRM channels building a highperforming lifecycle program that drives engagement, loyalty, and LTV. This is a strategic leadership role: part architect, part optimizer, part storyteller. Youll combine datadriven thinking with creative intuition to deliver personalized customer experiences that deepen brand love and maximize growth.

Requirements

• 710 years of experience in CRM, lifecycle marketing, or retention preferably in highgrowth DTC or CPG environments.
• Proven success designing and scaling multichannel lifecycle programs that drive measurable retention and revenue growth.
• Deep experience with Klaviyo, Bubblehouse, and Zaymo (flows, segmentation, testing, and reporting).
• Expertise in customer journey mapping, audience segmentation, and lifecycle analytics.
• Demonstrated ability to lead crossfunctional initiatives and manage external partners or agencies.
• Strong copy and content instincts with the ability to guide creative that converts and connects.
• Analytical and strategic thinker who can turn data into insights and insights into action.
• Experience partnering with performance marketing, product, and creative teams to ensure consistency and alignment.
• Excellent communication, organization, and leadership skills; able to mentor and develop a growing team.
• Familiarity with SMS, push, and loyalty program strategy.
• Bonus: Experience with Shopify, ESP migrations, CDPs, or retentionfocused analytics tools.

Key Responsibilities

• Lifecycle Strategy: Build and own the full customer journey from onboarding and nurture to winback and loyalty with an emphasis on LTV growth and retention. Think about and strategize all touch points with customers, not just email and SMS.
• Team & Partner Leadership: Manage and mentor internal talent while leading our thirdparty email agency to ensure flawless execution, optimization, and campaign reporting.
• CrossChannel Execution: Oversee all CRM campaigns (email, SMS, and emerging retention channels), ensuring cohesive messaging and creative excellence.
• Segmentation & Personalization: Develop databacked audience strategies that deliver the right message to the right customer at the right time.
• Experimentation & Optimization: Create a culture of testing subject lines, creative, incentives, and journey design to improve performance continuously.
• Analytics & Insights: Own retention reporting, forecasting, and performance dashboards; translate metrics into actionable strategies.
• Collaboration: Partner with brand, growth, and product teams to align lifecycle initiatives with overall marketing and business goals.
• Innovation: Identify and implement new tools, technologies, and tactics that push the boundaries of personalized, highimpact lifecycle marketing.

Who You Are

• A retention strategist with the creative instincts of a storyteller.
• Equal parts datadriven and brandobsessed you know that great lifecycle marketing is both art and science.
• A natural leader who thrives in fastmoving, collaborative environments.
• Relentlessly curious, resultsoriented, and passionate about delivering experiences that make customers feel seen and valued.
• Excited by the opportunity to help build the next iconic wellness brand.

Benefits

• Be part of a missiondriven company revolutionizing the way people start their day.
• Competitive salary with performancebased incentives.
• Equity opportunities in a rapidly growing brand.
• Flexible, remote work environment.
• A passionate and innovative team that values creativity, experimentation, and growth.

Seniority level

• Director

Employment type

• Fulltime

Job function

• Marketing and Sales

Industries

• Food and Beverage Services

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