Email Marketing Specialist (Austin) Job at Sun Theory, Austin, TX

a05JdmQ3LzRJRk1vV2hFL1dtS1p0eC9Renc9PQ==
  • Sun Theory
  • Austin, TX

Job Description

Email Marketing Specialist

Austin, TX (preferred) | Remote

Role Overview

The Email Marketing Specialist will lead the strategy, execution, and optimization of email and SMS campaigns for our dispensaries and brands. From building flows to testing campaigns, this role will directly influence revenue, engagement, and demand creation.

Key impact areas include:

  • Retail : Growing subscriber lists, boosting revenue through lifecycle campaigns, and reducing cart abandonment.
  • Brand : Driving wholesale demand with stronger CTRs on B2B menu emails, structured campaign calendars, and co-marketing initiatives.

What Youll Do

  • Campaign Management
  • Plan, build, and deploy campaigns in Klaviyo and Alpine IQ
  • Create automated flows (welcome, abandoned cart, retention).
  • Collaborate with design on creative and layouts.
  • Optimization & Analytics
  • Track and report KPIs
  • A/B test subject lines, send times, segmentation, and creative.
  • Improve CTR on B2B menu emails
  • Growth & Engagement
  • Implement list growth strategies at POS, online, and via social funnels.
  • Develop limited-edition drop calendars and co-marketing campaigns.
  • Partner with Social Media Specialist to convert followers into subscribers.
  • Compliance & Best Practices
  • Ensure campaigns meet cannabis marketing regulations.
  • Maintain list hygiene, deliverability, and unsubscribe management.

Qualifications

  • 24 years of email marketing experience (CPG, retail, or cannabis preferred).
  • Proficiency with Klaviyo and Alpine IQ
  • Strong knowledge of segmentation, personalization, and automation flows.
  • Data-driven mindset with proven optimization skills.
  • Excellent copywriting and storytelling abilities.
  • Familiarity with cannabis marketing compliance (preferred, not required).

Job Tags

Part time,

Similar Jobs

Ascendo Resources

Fund Accountant - Private Funds NAV & Reporting Expert Job at Ascendo Resources

 ...this role, you will handle fund accounting activities, prepare NAV calculations, and assist with financial statements. The ideal candidate...  ...and proficiency in Excel. This position offers an opportunity to collaborate in a dynamic environment.#J-18808-Ljbffr Ascendo Resources

Top Level Promotions

Office Administration Assistant - Work from Home Job at Top Level Promotions

 ...Work from Home Data Entry & Administration Flexible Online Role About the Job We are seeking organised and reliable individuals...  ...records, managing databases, preparing spreadsheets, and assisting with general administrative tasks. This position is ideal for... 

Arkansas Staffing

Manager, Business Analysis And Insights - Walmart Connect Job at Arkansas Staffing

 ...Position Summary Join the Walmart Connect Sales Strategy and Enablement Team as a dynamic leader passionate about digital advertising...  ...and e-commerce. This role involves proactive stakeholder management, insights generation, and support for the fastest-growing segment... 

Rivers Edge Hospital

MLT - Baylor shift, overnights Job at Rivers Edge Hospital

 ...Job Description Job Description Position Title: MLT - Baylor shift, overnights Location: 1900 N SUNRISE DR, USA, Saint Peter, MN, 56082 Base Pay: 27.54 - 34.68 / Hour Description: Description Responsibilities: Perform diagnostic laboratory procedures... 

Mission Staffing

Real Estate Attorney Job at Mission Staffing

 ...Job Description Our client is seeking a Real Estate Attorney with experience handling sophisticated commercial real estate and corporate transactions. The ideal candidate will have a strong transactional background and the ability to manage complex matters independently...