Job Description

This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $140,000.00/yr - $160,000.00/yr Direct message the job poster from Onward Search Creative Recruiter, Creative Lead, Brand & Product Strategy Enthusiast Our client, a fast-growing fitness brand, is seeking a data-driven Director, Paid Media & SEO to lead performance marketing and search engine optimization initiatives. This role is responsible for driving acquisition, conversion, and retention through high-impact, scalable digital strategies across paid social, display, video, and SEO. You’ll play a key role in supporting the company’s expanding national footprint and driving measurable business outcomes. Director, Paid Media & SEO Responsibilities: Lead the planning, execution, and optimization of paid digital campaigns across platforms including Google, Meta, display, video, affiliate, and programmatic. Own and implement a holistic SEO strategy (local + national) to drive organic visibility and traffic. Analyze performance data to optimize campaigns and provide insights to senior leadership. Develop and manage A/B testing strategies to improve conversion rates and maximize ROI. Collaborate with teams across MarTech, Analytics, Sales, and Web to integrate media and SEO with broader customer acquisition and lifecycle efforts. Manage external media agencies and platform partners to maximize efficiency and performance. Stay current with digital marketing trends and algorithm changes to keep the strategy ahead of the curve. Align media plans with key promotions, seasonal moments, and product launches. Director, Paid Media & SEO Qualifications: 7+ years of experience in paid media and SEO, preferably within a multi-location or franchise environment. Proven track record of driving growth through performance marketing and SEO. Advanced knowledge of Google Ads, Meta Ads, SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and media management platforms. Experience working with CRM/CDP platforms such as HubSpot, Amperity, or Klaviyo (Hubspot experience is a must!) Strong analytical mindset with experience using BI tools like Tableau or DOMO. Demonstrated leadership and ability to manage high-performing teams. Experience in a membership-based or wellness-related business a plus. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Strategy/Planning Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Onward Search by 2x Inferred from the description for this job 401(k) Medical insurance Vision insurance Get notified when a new job is posted. Sign in to set job alerts for “Director of Search Marketing” roles. Brand Experiences & Partnerships Director Director of Social, Creators and Culture Director of Brand, Design, and Marketing Dallas, TX $125,000.00-$150,000.00 16 hours ago Director of Marketing And Business Development Senior Director, International Marketing National Marketing Director - Employee Benefits Dallas, TX $100,000.00-$180,000.00 5 months ago Creative and Managing Director, Social Media Marketing Director - Consumer & Digital Marketing (Hybrid) Irving, TX $122,250.00-$203,750.00 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr Onward Search

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